Adding links to your follow up emails and nudges

Last updated: July 23, 2026

When a prospect asks for your pricing page or a case study on a call, the follow-up should already have it. Variables make that happen. Save your team's go-to links once, and Monaco drops the right one into the draft when the moment calls for it.

What a variable is

A variable is a reusable snippet your whole team shares, usually a link you send over and over. Set it once, and it stays current everywhere it's used.

Common examples:

Variable

Value

Booking link

calendly.com/you/30min

Case study

yourco.com/customers/roi

Pricing

yourco.com/pricing

One-pager

yourco.com/one-pager.pdf

How to add your variables

  1. Go to Settings → Variables.

  2. Click Add variable.

  3. Give it a short name (letters, numbers, and underscores) and paste the value.

  4. Save. It's live for the whole team right away.

Update a link in one place and every future draft uses the new one.

Where they show up

  • In AI drafts: when a prospect asks for something on a call, or you promised it, Monaco pulls the matching link into the follow-up, in the right sentence.

  • In templates: drop {{org.your_variable}} into a sequence or email template and it's replaced with the value at send time.

Good to know

  • Used only when it fits. Monaco adds a link when the prospect asked or you promised it. It never dumps links or invents one.

  • If nothing in the conversation warranted a link, none is added and your draft reads exactly as it would otherwise.

  • Variables are shared across your team, so everyone sends the same correct links.